29th of May 2015
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Daytona Beach is another multi-layered artifact. It has become a brand by itself and now works as a self-fulfilling prophecy. Motorbikes, wet T-Shirt contests, NASCAR Racing, Hippies and Hipsters, Muscles and Sunglasses, sun burns and skin cancer. It all comes together at Daytona Beach. In the end though, it is just another Beach with a promenade, arcades and beach towel shops. Yet, it’ll remain in our cultural memory not as what it is, but what it was – and every visit let’s us search the soul and spirit of this place, but not the place itself.